For the holiday season, Mansur Gavriel introduced the MG General Store, a curated selection of third-party goods celebrating Italian craftsmanship. The campaign, photographed by Oscar Calleja and styled by Mat Cullen, highlighted a range of handmade products, including candles, furniture, books, and pasta. Each piece was sourced from artisans across Italy, reinforcing the brand’s appreciation for quality and tradition.

Set against golden fields and blooming gardens, the Mansur Gavriel AW20 campaign explored the connection between nature and color. Photographed by Eddie Wrey in London and styled by Alexandra Cronan, the imagery captured rich textures, organic movement, and a warm, earthy palette. Soft knits, structured bags, and fluid silhouettes were framed by open landscapes, evoking a sense of ease and natural beauty.

Photographed by founders Rachel Mansur and Floriana Gavriel and styled by Haidee Findlay-Levin, this campaign highlighted the brand’s signature approach to color and form. The imagery, features a repetition of women in soft blue and bold red tones, creating a striking visual narrative. As part of its launch, the campaign was featured in an out-of-home activation during NYFW, bringing Mansur Gavriel’s distinct aesthetic to the streets of New York City.

For the debut of the M Bag, Mansur Gavriel collaborated with photographers Tanya and Zhenya Posternak and stylist Melissa Levy to create a campaign set against the streets of New York. Capturing the energy of the city, the imagery highlighted the bag in motion—worn effortlessly, carried with ease, and integrated seamlessly into everyday life.

On September 10, 2023, Mansur Gavriel celebrated its 10-year anniversary with a block party on Orchard Street. The event brought together close friends and family to commemorate a decade of design and community. Despite morning rain showers, the skies cleared just in time for the festivities, creating a joyful atmosphere. Guests enjoyed beautiful food provided by @lev.nyc, and the celebration was documented by photographer Adam Katz Sinding. The occasion highlighted the brand's journey and its connections within the community.

Photographed by Leo Scotti on Lake Como in Italy, this campaign set the Soft Zip Bucket Bag against serene landscapes, with swans and goats adding to the natural atmosphere. The imagery highlighted the bag’s supple leather and curved silhouette, capturing a sense of quiet elegance and effortless beauty in harmony with its surroundings.

Photographed by Philippine Chaumont and Agathe Zaerpour, the SS25 campaign drew inspiration from Le Corbusier’s approach to light, form, and color. The imagery explored architectural compositions, where structured silhouettes interacted with shadow and space. Clean lines, sculptural shapes, and a primary palette echoed the modernist ethos, highlighting the connection between color and design.

Photographed by Ryan Jenq, this ongoing series highlighted the beauty of Mansur Gavriel’s collection of soft leather bags. Through close crops and gentle compositions, the imagery emphasized the fluidity, texture, and effortless drape of the materials. The softness of the leather was brought to life through subtle folds and natural movement, reinforcing the brand’s refined yet understated approach to design.

As part of the General Store campaign, Mansur Gavriel introduced a zine and dedicated newsstands across downtown New York City, bringing the spirit of the project into a tangible, printed form. The zine celebrated Italian craftsmanship through curated imagery, stories, and features on the artisans behind the collection. The newsstand served as an extension of the campaign, offering a physical space for discovery and engagement, reinforcing the brand’s connection to culture, design, and community.

Photographed by Jen Carey and styled by Alexandra Cronan, the Mansur Gavriel SS221 campaign explored the interplay of light, form, and ease. Featuring model and artist Sharon Alexie, the imagery balanced soft curves with rigid edges, highlighting the tension between fluidity and structure.

Photographed by Philippine Chaumont and Agathe Zaerpour in Venice, the SS23 campaign captured nostalgia through sunlit cityscapes and the vibrant essence of summer. The imagery reflected the energy of the season—warm light on historic streets, open windows, and the effortless elegance of Mansur Gavriel’s designs in motion. Filled with color and movement, the campaign embodied a sense of joy and spontaneity.

Photographed by Philippine Chaumont and Agathe Zaerpour for Mansur Gavriel

Photographed by Eric Scaggiante, this series provided an intimate look inside Italian factories, capturing artisans at work and the dedication behind their craft. Through a documentary-style approach, the imagery highlighted the art of handcraftsmanship, skill, and the attention to detail that define Italian-made objects. Set within centuries-old workshops where tradition meets modern design, the series celebrated artistry and heritage.

Photographed by Philippine Chaumont and Agathe Zaerpour for Mansur Gavriel

Photographed by Sophia Aerts, this campaign introduced the limited-edition Mansur Gavriel x Marimekko capsule collection, blending Mansur Gavriel's quality craftsmanship with Marimekko's iconic 1960s prints. The imagery showcased the interplay of bold red and blue hues, featuring the vibrant Mansikkavuoret (strawberry mountains) and Suomu (fish scales) patterns. Strawberries were incorporated as a playful element, highlighting the collection's inspiration from nature and art. The campaign celebrated the synergy between the two brands, emphasizing their shared appreciation for color, form, and timeless design.

Photographed by Philippine Chaumont and Agathe Zaerpour, the Mansur Gavriel x Veja campaign explored repetition and color through a series of graphic, dynamic compositions. The imagery highlighted the collaboration’s refined simplicity, where tonal contrasts and mirrored forms created a sense of harmony. The result was a study in movement and balance, bringing together the shared design values of both brands.

Photographed underwater by Sophia Aerts, this campaign introduced Mansur Gavriel’s first-ever rubber bag—a fully waterproof take on the brand’s classic tote shape. The imagery captured the bag suspended in water, highlighting its fluid form in a new material and effortless wear in any environment.

Photographed by Eddie Wrey and styled by Alexandra Cronan, the SS21 campaign was set against the pink salt lakes of Spain, where the landscape’s surreal hues echoed the collection’s soft yet striking palette. The imagery played with reflection, light, and open space, highlighting the fluidity of form and the harmony between design and nature. The result was a dreamlike exploration of color and composition.

Captured by Emily Rosser and styled by Brie Welch, this campaign featuring chef Laila Gohar, highlights Mansur Gavriel’s Zip Bucket Bag in a setting that blended culinary artistry with fashion. The imagery showcased Gohar engaging in her craft, with the Zip Bucket Bag seamlessly integrated into the scenes, emphasizing its versatility and ease. The campaign underscored the connection between functional design and everyday beauty, reflecting Mansur Gavriel's commitment to craftsmanship

Photographed by Tanya and Zhenya Posternak and styled by Melissa Levy, this holiday campaign featured models, activists, and social media influencers such as Jari Jones, Parker Kit Hill, Laura Morgan, and Dilone. The imagery showcased the diverse cast in minimalist settings, highlighting a few of Mansur Gavriel's new shapes for the season. The campaign emphasized individuality and inclusivity, reflecting the brand's commitment to celebrating diverse voices.

Photographed by Eric Scaggiante for Mansur Gavriel

Captured by Sophia Aerts

Photographed by Magdalena Kmiecik

Photographed by Tom Schirmacher

Photographed by Blair Getz Mezibov

Photographed by Tom Schirmacher

Photographed by Tom Schirmacher